Funding crisis at children’s charity spurs staging of a second online public art sale:  INCOGNITO – Part Two

Responding to its funding crisis, and on foot of the 15-minute sell-out success of its art sale INCOGNITO – Part One, the Jack & Jill Children’s Foundation has launched its INCOGNITO – Part Two Collection, which promises to be equally popular with the general public.

Supported by William Fry, this affordable, accessible, and imaginative online collection of 978 original pieces of art, all donated to the charity, will preview from today, Monday 11th May on; with the online sale starting at 10am on May 28.

With artists drawn from Ireland and all over the world, the virtual gallery of 978 original pieces of postcard-sized art is a joy to browse, featuring art from members of the Munster rugby squad alongside art from Bruce and Patti Springsteen, Una Sealey, The Project Twins, Vincent Devine, Martin Mooney, Mick O’Dea, Sylvia Parkinson Brown, Victor Richardson, Martin Gale, Guggi, Bridget Flinn and Adrian+Shane to name but a few. 

“We had over 15,000 visitors to the Incognito online store to buy 1,814 artworks at the first sale last month, raising over €90,000 for Jack & Jill within 15 minutes, and we are hoping to repeat this success with INCOGNITO  – PART TWO, when the charity most needs this fundraising boost’ said Bryan Bourke, Managing Partner of William Fry. 

“Here’s an opportunity to bag an original piece of art, which might turn out to be worth a lot more than the €50 sale price. Works by the top artists involved, such as Martin Mooney, Mick O’Dea and Sylvia Parkinson Brown, would be valued at several times the sale price, but no matter what the buyer ends up with, it will be a piece of art that they love. It is a bit of an art lotto; while supporting the very deserving Jack & Jill Foundation in its vital support of Ireland’s sick children. We are asking people to browse the collection now and join the hundreds of people who have already pre-registered for the sale on May 28,” Bourke added. 

The original artworks will be sold online on a first-click-first-served basis for €50 each, with the exciting prospect of acquiring a very valuable piece of art. The identity of the artist will not be revealed until the successful purchaser receives their art in the post, with the artist’s signature on the back of the artwork.   

“Each €50 purchase equates to three hours of specialist home nursing care for one of our 340 Jack & Jill families. The Foundation provides specialist home nursing care and support to children with complex medical and life-threatening conditions, many of whom may never walk or talk or paint a picture themselves.  We are delighted with the continued support of William Fry, one of our key corporate partners, for this exciting public arts initiative over the last four years and we look forward to working with them again in the future. We are also extremely grateful to all the artists who have, year on year, submitted their artworks for sale for Jack & Jill.  Their time and talent are what makes our Incognito art sale such a success, turning art into a real currency for home nursing care support during these challenging times,’ said Carmel Doyle, CEO of the Jack & Jill Foundation.   

To browse the artwork collection and pre-register for the May 28 sale please log on to

WCP Staff

WCP Staff Writer

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