Tipping the scales… Morgan’s Fine Fish launch healthy ‘ready to cook’ seafood meals

Morgan’s Seafood Kitchen, an exciting new range of delicious healthy ‘ready to cook’ meals, recently launched with the help of entrepreneur and qualified weight management expert Karen Daly. 

Entrepreneur and qualified weight management expert Karen Daly of The Academy Masterplan. 

The innovative new range developed by Morgan’s Fine Fish, who supply a number of retailers in Cork, meets the ever growing demand for quick, easy to cook nutritious meals for people on the go. 

Morgan’s Seafood Kitchen includes three delicious meals: Katsu Fish Curry, Spicy Lemongrass and Lime Seafood and Caribbean Prawns. Priced at €4.99, each meal contains prime pieces of fish or prawns with fresh locally sourced vegetables, basmati rice and a delicious sauce. The range is packaged in the latest recyclable ‘Evolve’ trays. 

Photographer Paul Sherwood paul@sherwood.ie; 087 230 9096 www.sherwood.ieMorgans Seafood Kitchen products. August 2020

Gillian Morgan, R&D Product Developer at Morgan’s Fine Fish explains the benefits of the range; ‘From the outset, we wanted to develop an authentic and exciting seafood product with clean label ingredients. We wanted to make it easier for customers, who may not have the time to prepare and cook fish, to enjoy a nutritious seafood meal in minutes.  Seafood is our business and has been for 160 years. We drew from our extensive experience and developed a range that is a natural source of high protein, low in fat, has no artificial additives or flavourings and most importantly, tastes delicious’.

Faced with the challenges of promoting a new product instore due to ongoing COVID restrictions, Morgan’s Fine Fish were keen to partner with an advocate for healthy eating to help promote the range and Karen Daly, owner and founder of The Academy Masterplan was the perfect fit. 

Karen decided to start The Academy Masterplan in 2015 on foot of her own four stone weight loss journey. Her online weight management business has successfully grown as has her loyal following on social media. Karen was already getting attention for her practical weight loss approach appearing on RTE programmes Dragon’s Den and Strictly Business. Karen hosts live cookery demos and workouts as well as education, motivation and support to the homes of thousands in Ireland and the UK as well as the USA, Canada, Qatar and even Australia!

‘I am honoured to take on the role of brand ambassador for Morgan’s Seafood Kitchen.  I teach people how to eat better not less. I have always encouraged people to eat more fish but I know many people avoid cooking it at home.  Morgan’s Seafood Kitchen is the perfect solution. Cooked from raw in as little as four minutes, the meals are the ultimate healthy fast food!  They taste amazing! The Caribbean prawn meal is my favourite and if you like spicy food you will love this one!’ 

Morgan’s Seafood Kitchen is currently available in select Dunnes Stores in Dublin, Louth and Limerick and is seeking stockists in Cork. To find out more about Morgan’s Seafood Kitchen and for live cookery demos and updates from Karen Daly, make sure to follow
@morgansseafoodkitchen and @mydalymasterplan on Instagram. 

WCP Staff

WCP Staff Writer

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