Irish company VivaGreen launches new Tru Eco™ refillable, eco-friendly household range

Tru Eco™, a new range of refillable, eco-friendly laundry and household cleaning products, has launched to the Irish market. Developed by Irish company, VivaGreen, the new range will help keep your house gleaming clean while also protecting you, your family and the environment.

The Tru Eco™ range, which is made from plant-based and biodegradable ingredients, and is free from harsh chemicals, includes an All Purpose Cleaner, Washing-Up Liquid, Non-Bio Laundry Detergent and Fabric Softener. Tru Eco™ bottles are made from 100 per cent recycled plastic, and they are reusable, recyclable and refillable. 

Reducing its carbon footprint as low as possible, Tru Eco™ offers a refill solution, which creates a circular economy product and closes the loop on plastic waste. By refilling, people can reduce their environmental footprint, minimise plastic waste as well as lowering carbon emissions.

VivaGreen plans to roll out refill bottle stations nationwide in the coming months. Dublin based eco-shop, reuzi, will be the first Tru Eco™ refill bottle station, where people can bring their empty bottles to refill. 

VivaGreen founders Russell Walsh and Garrett Walsh (l-r)

Russell Walsh, Joint Managing Director, VivaGreen says, “Our new Tru Eco range is for people who are mindful about the environmental and health impacts of cleaning products, and who are seeking a safer and kinder way to clean their homes. By buying our products, consumers are supporting a local, eco-friendly Irish business, and reducing their plastic waste footprint, environmental impact as well as lowering carbon emissions.”  

VivaGreen has developed the Tru Eco™ range with an Irish-based, environmental consultant, Dr. Anne Marie Mahon, to ensure sustainable practices using naturally-derived and biodegradable ingredients were central to the product development. The products are guaranteed Irish, vegan friendly, cruelty free and septic tank safe.

Mr. Walsh added, “Our priority has always been to develop an eco-friendly cleaning range at an affordable price without compromising on quality.” 

The Tru Eco™ range will be available in Dunnes Stores and SuperValus nationwide at the end of August.

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WCP Staff

WCP Staff Writer

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