Innovation in beauty isn’t always about the latest trend, it’s often found in thoughtful formulations, well-researched ingredients and products designed to solve real concerns. This month’s Beauty Edit showcases a selection of exciting new launches, including some Irish brands, spanning skincare, haircare, bodycare and makeup, each offering something a little different.
EYRA Hair Ritual Set Fine Hair (€70): Created by internationally recognised hairstylist Aidan Darcy, EYRA is an Irish haircare brand born from more than 15 years of experience in editorial, celebrity and luxury bridal styling. Rather than taking a one-size-fits-all approach, the range is thoughtfully formulated around hair density – fine, medium and thick, making it easier to choose products that truly suit your hair’s needs. The Fine Hair Ritual Set pairs the lightweight Awaken Shampoo with the nourishing Restore Conditioner to cleanse, hydrate and enhance natural volume without weighing hair down. The formulas combine ingredients including hydrolysed keratin, hydrolysed wheat protein, provitamin B5, aloe vera and nettle, along with nourishing jojoba and castor seed oils to help support healthy-looking hair, softness and shine. While beautifully presented as a ritual set, each product can also be purchased individually €38), giving you the flexibility to tailor your routine. The range is also available in dedicated collections for medium and thick hair, making EYRA a thoughtful, personalised approach to everyday haircare. Available online from eyrahair.com
Yon-Ka Retinol-Like Serum (€129): Retinoids remain one of the most researched ingredients in skincare for improving the appearance of fine lines, uneven texture and loss of firmness, but they aren’t always suitable for everyone. The new Retinol-Like Serum from Yon-Ka offers a gentle alternative, using naturally derived actives designed to deliver many of the visible benefits associated with retinol while remaining comfortable, even on sensitive skin.
Its lightweight dual-phase formula combines Yon-Ka’s exclusive [RE]NEW Technology with naturally derived retinol-like ingredients to help support skin renewal, soften the appearance of fine lines and wrinkles, refine the look of pores and improve overall skin texture. With 99.8% ingredients of natural origin and a fast-absorbing texture, it’s an excellent option for anyone looking to introduce age-supporting skincare into their routine, particularly if they’ve found traditional retinol difficult to tolerate. As always, consistency is key, and don’t forget to apply a broad-spectrum SPF every morning when using any product designed to support skin renewal. Available online from yonka.ie Yon-Ka stockists nationwide.
Hildun Peptide Lip Balms (€26): Founded by Irish makeup artist Suzy Griffin, Hildun Beauty has teamed up with renowned makeup artist Hannah Martin to launch a beautiful new collection of Peptide Lip Balms. Two years in the making, the formula has been carefully developed to deliver the perfect balance of lip care and colour in one easy step. Enriched with peptides, shea butter and vitamin E, the ultra-smooth balm helps nourish and condition the lips while providing long-lasting hydration and a comfortable, non-sticky shine. Delicate light-reflecting micro pearls create a soft, multidimensional shimmer, and each celestial-inspired shade offers a flattering wash of colour. Choose from Starr, a rich brown shimmer, Lyra, a soft pink shimmer, or Astrid, a beautiful peachy shimmer. Available individually (€26) or as a trio for €73, these versatile balms are perfect worn alone or layered over your favourite lip liner and lipstick. They are sure to become your makeup bag staple. Available online from hildunbeauty.com and Hildun Beauty stockists nationwide.
Skinician Multi-Peptide Ceramide Complex Sheet Mask & Serum (5 Pack, €75): This innovative treatment from Skinician is much more than a traditional sheet mask. Combining an intensive peptide and ceramide-infused sheet mask with a companion serum, it has been designed as a dual-phase treatment to deliver both immediate results and continued support for the skin long after the mask has been removed.
Rather than providing a one-off boost of hydration, it’s designed to support the skin’s natural repair processes while helping to maintain hydration and strengthen the skin barrier over time. Alongside advanced peptides and ceramides to help lock in moisture, the formula also features niacinamide, allantoin and beta-glucan to help soothe the skin, reduce visible redness and support a healthier-looking complexion. Once the mask is removed, the remaining serum continues to nourish the skin, helping to reinforce the skin barrier and maintain hydration. Ideal for skin that feels dry, compromised or in need of a boost, it’s a thoughtful treatment that goes beyond a quick fix. Available from skinician.com and Skinician stockists nationwide.
AVEENO Skin Renewal Range (from €11.99): If you struggle with rough, bumpy “strawberry skin” or uneven skin texture, the Aveeno Skin Renewal Range offers a gentle approach to smoother, healthier-looking skin. Suitable for sensitive skin, the collection includes a Gentle Body Scrub, Smoothing Cream and Firming Lotion, designed to work together as part of an effective body care routine. Formulated with naturally derived polyhydroxy acid (PHA) to gently exfoliate, nourishing oat to help support the skin barrier and niacinamide to help brighten the appearance of uneven skin tone, the range combines gentle exfoliation with long-lasting hydration. The Firming Lotion also contains blackberry leaf extract to help improve the appearance of skin firmness and elasticity and is clinically proven to deliver noticeably firmer-looking skin in just one week. Together, the range helps leave skin feeling softer, smoother and more comfortable. Available in pharmacies and grocery retailers nationwide.
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